Vice President of Marketing

Company Overview: Essen Health Care is a growing community healthcare network provides high quality, compassionate, and accessible medical care to some of the most vulnerable and under-served residents of New York State. Guided by a ‘population health’ model of care, Essen has five integrated clinical divisions offering services in primary & specialty offices, urgent care centers, and nursing homes, as well as house calls for home bound patients; all clinical services are also offered via telehealth. Our Care Management division supports patient-centered care through care coordination, complex care management and helping address health-related social needs.

Founded in 1999, Essen provides care in all five boroughs of New York City, with a primary focus in the Bronx.

Position title: Vice President of Marketing

Job Summary: The Vice President of Marketing will be an integral member of the leadership team with responsibility for providing the vision and leadership in nurturing and crafting our brand messaging, marketing communication, digital presence, relationship development, and sales strategies in this rapidly expanding Healthcare market.

The ideal candidate will have significant experience building and managing fully integrated marketing and sales teams.

· Leverages brand value, oversees brand governance and the evolution of brand architecture, visual identity, brand value proposition, brand voice/tone and other cornerstones

· Oversees brand tracking and measurement as well as supporting organizational market research, competitive intelligence activities, assessing industry and competitive trends and market dynamics

· Leads the organization in identifying opportunities for marketing innovation reinforced by proven experience, best practices, and customer insights to support business growth

· Leads Healthcare marketing communications strategy, directing internal, external, brand communications, and driving high-priority efforts to significantly enhance stakeholder communications including internal and external providers, patients, donors and more

· Enhances Essen’s digital engagement tools and offerings

· Develops and delivers strong go-to-market strategies, creates compelling positioning and messaging that support our advocacy efforts

· Refines and executes the organization-wide brand strategy for Essen, to increase market awareness, brand strength, and identifies opportunities for marketing innovation reinforced by proven experience, and customer insights to support patient acquisition and business growth

· Champion change and innovation within the marketing department, adapting to evolving market trends and consumer behaviors.

· Manage the marketing budget efficiently, allocating resources to achieve marketing goals and ROI.

Bachelor’s degree in bachelor’s degree in Marketing, Communications, Public Relations, Journalism or English is required

· Five plus years of senior level communications and marketing leadership experience in healthcare or comparable industries is required

· Significant experience in marketing strategy with strong expertise in driving brand strategies that extend the reach and reputation of an organization, helping to deliver a clear voice and identity in the market

· Able to gain trust and credibility at the executive level, with demonstrated ability to align the organization internally around critical brand and marketing initiatives

· A track record of exceptional relationship building; a demonstrated success and desire to interact with community and media representatives to establish credibility and build stronger ties

· Be a visionary with a deep understanding of traditional and innovative communications and marketing strategies and a proven track record of executing campaigns and initiatives that drive brand awareness and demand within a consumer-oriented brand

· Creative vision and leadership with the ability to recognize and create superior, high-impact creative content that engages audiences and creates exceptional experiences

· Highly organized and disciplined with a strong work ethic and sense of urgency. Demonstrates self-initiative and is able to accept delegated responsibilities and initiate change. Deadline-driven, able to manage multiple responsibilities and is results/goal-oriented

· Highly creative and known for thinking “outside the box” and for generating multiple ideas

· Positive energy, confidence in presenting to audiences of all sizes and the ability to work across organizational lines and influence fellow leaders

Salary: 140,000-200,000

Essen Health Care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically-diverse population.